Doron York

My passion is entrepreneurship and taking peoples bold vision and translating it into business success. I have discovered my true gift in life—introducing ordinary people to the possibility of being extraordinary. Creating a business world where business leaders focus on the future, operate free of the past, and boldly dance in the unimaginable, with a powerful relationship with reality, team work, and an unconditional contribution to community. I am a business builder with endless passion and drive in making the impossible happen anytime, anywhere. and under any circumstances

About Doron / Co-Founder & COO

A Special Forces officer, a husband, a father, passionate entrepreneur, a business driver, and a coach; For over 30 years, I have successfully applied the "Navy SEAL" mindset and principles to the great game of business.

Born and Bred in Tel Aviv—Startup Nation of the World—I am a “Die Hard” entrepreneur with a passion and a soft spot for technology. At the age of 22 I started my entrepreneurial journey and never looked back. In the early 1990s, I had started, built, scaled, and sold several tech-based companies, with two highly lucrative eight-figure exits.

Thanks to my background and successful entrepreneurial journey, I have developed an extraordinary ability to develop ordinary people into high performers with vast experience in translating any solid vision into business realities. At the same time of managing my own business, I had begun providing coaching services to Fortune 100 companies' senior executives in creating “Intrapreneurship” within their organizations, causing breakthrough results in a short time and over 200+ startup companies globally.

I have had the privilege of working with distinguished and impressive clients, which include some of the market's big names such as, HP, Sterling Commerce, EDS, Vision IT, Ford, JPMorgan, Nationwide, LEAR, and many more.

Thanks to my coaching, several companies reported a 120%-200% increase in sales over an 18-month cycle and a 25% increase in market share in just 10 months. Additionally, a 15-year-old Fortune 100 corporation reported a 39% increase in stock trading value within 9 months.

“There is no cause and effect relationship between time and money. The single tool one needs to make money is an unconditional commitment; the rest will follow.”

My high-level experience as an officer in the elite Navy SEALs, along with my passion for business and human performance helped distinguish myself as the “Navy SEAL” of business coaching, known as High-Impact Disruptive Coaching™. The coaching model I have created combines more than 50 years of proven high-performance leadership models that are second to none.

“My mindset is that is people are fully committed to applying this body of knowledge and by rigorously following this methodology and these practices with a high-level of professionalism and work ethic, I am confident they will produce extraordinary results. And not just any results, specific and measurable, long-lasting business results that go way beyond your expectations.”

A die-hard Michigander, a devoted husband, a father to two extraordinary human beings, I have resided in West Bloomfield, Michigan for the past 32 years, committed to being a positive force in making Michigan a global technology hub.


  • Business Building
  • Business Operation
  • Integrating Technology with People
  • Business Scalability
  • People & Team Development
  • Strategic & Critical Thinking
  • Visioning
  • Strategic Business Design
  • Business Intelligence

Experience Highlights

  • Navy SEAL Officer
  • Special Forces Operator
  • 30 Years as Entrepreneur & Business Owner
  • Variety of CEO Positions
  • Various Boards Member
  • Executive Business & Coaching
  • Business Operation
  • Private Equity Investment
  • Entrepreneurship

My life in a nutshell