Ryan Hegedus

I’m most passionate about helping people. Whether that was helping my son take his first steps at home or educating clients and coworkers about search engine optimization and digital marketing at work, I’ve always been interested in making sure others have what they need to succeed.

About Ryan / Director of Business Intelligence

Going into college, I was sure a career in journalism was in my future. I had written for my high school newspaper and ended up working for the Oakland Post, Oakland University’s award-winning student newspaper. During my time there, I got to interview celebrities visiting campus and Oakland personalities ranging from athletes to the president of the university. Along the way, however, I switched majors and focused on marketing. It was this switch that created the career path I’ve been on for the last 5 years.

Coming out to college, I worked at iProspect, a digital marketing agency in Detroit. Our main client was General Motors, and this is where my love of search engine optimization (SEO) started. I was hired due to my writing background and began working with Chevrolet Culture, the brand site’s content section. From there, my skills evolved to encompass more overarching strategy, including developing and presenting keyword strategy and recommendations for the yearly cycle of new and returning vehicles.

When Chevrolet partnered with Manchester United to form Chevrolet FC, a partnership designed to bring the international game of football to underprivileged areas of the world, I was tasked with creating the entire SEO strategy for this new branch of the Chevrolet brand. After creating the strategy, organic traffic to the site increased by 96% in the first two months.

After moving to Colorado in 2015, I began working at Location3, a digital marketing agency focused on multi-unit and franchise businesses. This dramatic shift in client was a welcome change, as SEO focused on local search was an area I had never worked in. While there were challenges along the way, learning this new discipline has helped me grow as a digital marketing professional.

Outside of work, I enjoy spending time with my wife Annie, son Peter, and our two dogs, Dewey and Mack. I love to create culinarily - cooking all sorts of food and brewing beer are two of my favorite activities. I’m also very passionate (probably too much) about all my Detroit-area sports teams: Golden Grizzlies, Detroit City FC, Pistons, Lions, Tigers, and Red Wings.

Competencies

  • National & Local Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)
  • User Experience/User Interface (UX/UI)
  • Copyediting
  • Content Gap Analysis, Ideation & Creation
  • Local Listings Management (LLM)

Experience Highlights

  • Graduated from Oakland University with a degree in Business Management & Marketing
  • Google Analytics Certified since 2014
  • SEO Specialist for Chevrolet and Chevrolet FC, a partnership between Chevrolet and Manchester United
  • Provided YouTube optimizations for Chevrolet that led to an increase of 1.2 million views for 2014 calendar year
  • Part of the team that won a 2015 Landy award for our work with Chevrolet Performance
  • SEO/LLM Account Manager for Location3 (Denver, Colorado)
  • Crafted SEO and LLM strategies for clients in numerous verticals: education, retail, construction, fast casual dining, travel, and more

My life in a nutshell