Design • Video • Photo
Oakland University is a student-centered, doctoral research institution with a global perspective with more than 20,000 students in Southeastern Michigan.
Each page was redesigned with a mobile-first approach, since over the course of two years we watched their mobile traffic increase to over 50% of overall traffic. Although each page has a different audience and content, all remain part of the global style the team designed, and within Oakland University’s brand guidelines.
We also filmed and edited several videos for OU to promote campus life, academic programs, events, philanthropy initiatives and more.
OU’s website plan included the redesign of the home page and several key landing pages including academic programs, current students, future students, and campus culture. We also redesigned student tools such as a career information finder and a first year student resource tool.